How and Where I work(ed)

"I Do Everything With Passion To Bring Life & Designing cool UI screens is my super Power."

Started from the original problem(s) and make sure we try to tackle the correct one(s) is essential to make sure we provide efficient solutions to users and businesses.

8+Years of experience In industry

99+Delivered Projects

I have driven end-to-end UX/UI for web, mobile, HCI, HMI and GenAI enterprise platforms across AI/ML, OTT, renewable energy, defence, aviation and automotive - for both B2B and B2C. As a project lead at times and an individual contributor, I have shipped work spanning two major OTT platforms and multi-brand design systems, integrating AI-driven workflows to accelerate design-to-production cycles - always grounded in a deep understanding of user needs, strong client relationships and aligned design strategies.

HCL Tech, Lead Product Designer - Enterprise Design System & AINovember, 2025 - PresentLeading the enterprise design system strategy for a multi-brand retail organization (5+ brands) serving 2M+ daily visits and supporting a $15.1B+ revenue business - enabling consistent, globally scalable cross-brand experiences. Defined the long-term vision and multi-brand foundation using Atomic Design principles, multi-tier Figma variables, and cross-platform brand theming. Built a custom Figma plugin on the REST API with MCP servers that feeds variables directly into the codebase, using Code Connect for component generation. Accelerated the design-to-production lifecycle by 90% through an automated Figma-to-Storybook CI/CD pipeline, and partnered with frontend engineering to enforce Figma Code Connect parity while maintaining WCAG accessibility compliance.

Deloitte South Asia LLP, Lead Product Designer (UX/UI)July, 2022 - March, 2025 (2.8 years)Led the end-to-end design of Deloitte's CortexAI suite (GenAI), used by 10K+ enterprise users and accelerating weekly revenues by ~$2M - intuitive asset marketplaces where users search, review, and purchase prompts, algorithms, and datasets with seamless AWS, GCP, and Azure integration. Established scalable design systems that cut the design-to-code cycle by 50% and new-client onboarding time by 70%. Conducted in-depth UX research, heuristic evaluations, and 100+ usability tests - boosting task completion by 65% (under ~48 seconds per task) and lifting user satisfaction scores by 85% - while mentoring junior designers across cross-functional Agile teams.

Tata Elxsi, Senior UX/UI DesignerDecember, 2020 - June, 2022 (1.6 years)Delivered UX/UI across renewable energy, automotive, defence, and aviation on mobile and enterprise-grade web platforms. Improved UX for two of India's biggest OTT platforms (47.9M users) - increasing retention by 0.3%, engagement by 6%, and cutting error clicks by 20%. Key individual contributor on 25+ digital solutions, and crafted futuristic user interfaces (FUI) for HMI and HCI applications using Blender and Unreal Engine.

WAFU Technologies Pvt. Ltd., UX/UI DesignerMay, 2018 - December, 2020 (2.7 years)Assisted in the design and development of mobile and web products, contributing to user interface design, usability testing, and design iteration processes. Collaborated with senior designers to translate concepts into wireframes, prototypes, and final designs.

About me as a human“I believe in the process but even more in the connections we build and strengthen along the way between companies, teams and end-users, all as humans.”My name is Praveen Manchi, and I am a User Interface and User Experience designer. I currently work at HCL Tech as a Lead Product Designer, where I lead an enterprise design system for a multi-brand retail organization - harmonizing foundations, design tokens, and components so 5+ brands ship consistent experiences. In my spare time, I am learning Unreal Engine to explore virtual and augmented reality for the future. I am passionate about crafting delightful experiences that balance business goals with user needs, ensuring customer satisfaction across digital products and services.I have led the design of AI-driven applications that replaced manual workflows, enabling seamless decision-making and automation. My work involved creating intuitive interfaces that transformed complex processes into user-friendly experiences, from training machine learning models to designing scalable marketplaces for AI assets. By conducting in-depth research, iterative testing, and establishing robust design systems, I ensured that highly technical tools became accessible to a diverse user base. My ability to navigate the challenges of limited user feedback in enterprise applications has sharpened my skills in crafting research-driven, impactful solutions that balance business objectives with user needs.